Vivint Solar
VIVINT SOLAR
Vivint Solar was one of the largest residential solar provider in America. They are best known for their success in their direct-to-home sales, which success is unparalleled by competitors. Vivint Solar’s all around growth within the years leading up to 2021 led to their acquisition by SUNRUN. SUNRUN’s acquisition of Vivint Solar made it the largest provider of solar in the nation by more than 300,000+ customers.

Prior to the acquisition, Vivint Solar’s primary marketing objective was to create digital lead funnels which could compete against the direct-to-home sales numbers which were the backbone of the company. This push was vital as we positioned ourselves amidst the uncertainty of the COVID-19 Pandemic and our sales teams were unable to deliver their normal sales volumes.
Product-Team Management
User Experience Design
User Interface Design
To compete against the behemoth that is Vivint Solar’s sales team, we had to move quickly, push constant content, track progress, and pivot accordingly.
Website:
The website was non-functional. No content structure existed. We had a makeshift blog with surprisingly high trafficked pages, but our conversions were no where to be found because well.... The website was busted. An entire redesign and development was in order.
Data:
No Tracking existed. Tracking through Google Omptimize 360, Salesforce, and Unbounce had to be set up.
Lead Qualification:
A main advantage our sales teams had was salesmen were pre-qualifying people before they even tried to sell them. They could know your credit score, estimated household iincome, etc, all before they even knocked on your door. Our digital leads needed to not only be coming in high quantity, but their lead quality standard had to be met as well.
Like I said before, we were ‘full steam ahead’ and we failed fast to climb faster. Here is some of our work which made the strides we needed.
Design System
Setting up a design system within Figma and shifting all product designers to use Figma dismantled silohs and sped up both design processes & development work. To be clear... Design systems are a pain in the butt to create effectively, they can be wicked time-consuming, and getting buy-in from both designers, development, etc can be near impossible. This feat was HUGE. 🚀
Headless CMS:
We used Contentful and Netlify to create an API delivered content platform. And all I can say is, “I 👏 Love 👏 My 👏 Dev 👏 Team.”
New Website:
*Website decomissioned/untouched since December 2020*
We took a sphagetti of a website, and effectively created a new, functional, and dare I say ‘good looking’ website. We were able to salvage all SEO rankings on our content blog pages while creating a blog experience that could deliver intruigint content non-stop.
+51% Organic Web Traffic
+19% Digital-Lead-Volume (Website Only)
A/B Tests:
Using Google Optimize as well as Unbounce we created A/B test experiences to test everything from button style, to colors, to pop ups, to navigation.
Self-Design:
We created a new space in our headless CMS for a ‘Design-your-own-system” lead flow. Using sun-score data, users could use salatile imagery to mock together their solar system on their own roof. Seeing things such as, how many panels they would need, where on their roof would be best for panels, and the entire process 7 timeline to a potential system installation.
Check out some of these things for yourself:
The team that made it all happen:

- Christian Jessen
- Mike Condie
- Dustin Parker
- Jessica Richards
- Eric Barrett
- Jake Cutler
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