UVU ATHLETICS
UVU ATHLETICS
Utah Valley University is the largest university in the state of Utah. They made the jump from NJCAA to NCAA D1 in 2008. A jump that has not been paralleled by any other school. They host 16 different men’s and women’s sports teams ranging from basketketball, to track and field. UVU is the only school in Utah with a D1 Men’s Soccer program & D1 Wrestling Program. They are members of the WAC (Western Athletic Conference) and Big10 Conferences.

UVU is located in a very competitive local college market, being nestled between the two largest tenured universities in the state, The University of Utah & Brigham Young University. Therefore, creating a loyal fan base for UVU has proven difficult, but never impossible. The better experience wins-out in the end.
Brand Development
Graphic Design
User Experience Design
User Interface Design
Content Strategy
I will honestly say, there are a slew of problems when it comes to creating a great experience at UVU. Here are some of the biggest pain points.
Athletic Brand:
UVU’s colors included Green, White, & Yellow. And we’re not talking a cool yellow. Try puke/baby poop yellow. And instead of pulling an oregon and playing with the color combos in different varieties depending on their application, UVU has many brand-police that refuse to accept anything outside the original color palette.
In-Game Experience:
Games were stale. The in game fan activities were par at best and the fans easily became disengaged.
Digital Presence:
The athletic website was a spaghetti mess. And didn’t provide the links many users were looking for, such as options to purchase tickets or quick links to individual team schedules.
Social media was also all over the place, every team had their individual sports social media accounts and none were held to a content standard as any team would post whatever they wanted, whenever they wanted.
Ticketing:
As old-school as it gets. UVU had no way of securing tickets online. The only way to secure tickets to an athletic event was to visit the ticket office located in the main Basketball arena. And the ticket office was only open from 9am-2:30pm on weekdays. Super ineffective.
Duuuuuuuude. Talk about making strides! We did great things with amazing people!
GoUVU:
We changed the website from wolverinegreen.com to GoUVU.com, the shorter name is more rememberable and also makes a great addition to social #GoUVU.
Along with the GoUVU change, we ditched yellow because we were not allowed to ‘get creative’ with it. And we went all-in on green, white, and an unofficial black. But our brand not had a base we could effectively build off of.
Digital Boards:
We created moving graphics for all ‘in-game’ experiences. We made boards to promote our events, cheering boards to get our fans engaged, and sponsor ads to drive valiue in partnering with us. But youtube university was kind to me and I got wicked good at After Effects. A definite win 🏆 In tandem with in-game and on-campus digital boards, we began using blip boards to promote athletic events to the general public.
Team Building:
We built our our dream team. And I learned that college kids can be some of the most devoted employees. That’s right, if you think working with college kids is a flop..... you’re just doing it wrong. We built out a dedicated In-Game Ops Team, a killer Social Media Team, a wicked talented Design Team, Video Team, & PR Team. 💯
Ticket Website:
We joined the 21st century and created a dedicated ticketing website involving not only the athletic department but every event, performance group, etc. all over campus. And now we had a way to purchase tickets online, you best believe we built and ramped up on digital ads. The internet is a wonderful thing.
Team Support:
We designed anything and everything for our individual teams including all social graphics, promotional posters, game programs, in-venue decor, court-side experience items, vehicle wraps, christmas cards, recruiting materials, clothing/swag, and more.
Check out some of these things for yourself:
The dream team. When we talk about loving your people. I love these people. 💚

- Bill Hoops
- Kam Dearing
- Matt Mansfield
- Courtney Wright
- JoDee Disney
- Kailee Tapia
- Drew Scholl
- Tyson Fuller
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