In Sunrun’s position of leading the industry. They had a main objective of bringing a full e-commerce experience to buying solar. This has never been done before in the industry. Salesmen have been the pivotal hinge between the customer and the sale. but as experiences move fully digital, it was time for the buying experience of solar to do the same.
Qualifying Buyers:
One main issue we hit when logistically accepting money online in exchange for solar panels, it skips a pivotal step in the process of qualifying a buyer’s house through physical inspections as well as an energy audit to determine system size.
Web Presence:
Sunrun has a large presence online, but as you will see if you do some digging, although there is a lot of it, the content is pretty average and the brand seems old. Their website was built on Drupal 7 (one of the most not-fun Content Management Systems to work with.) It would have to be rebuilt to support the Ecommerce initiative.
Shifting Audience:
Sunrun's current audience was the older generation, those in their 40s & 50s with established income and looking for stability amongst the fable power grid. This audience is slowly shifting as the younger generation comes into financial situations where solar becomes an option. Providing this fully digital experience would break the door open for the younger demographic. Sunrun did not have the content to support our ‘newer’ brand that resonated with the younger demographic.
